Multisensorial Research
- We developed a fragrance strategy that resulted in differentiated product offerings and increased market share.
Business Challenge
- To help shape global fragrance brand strategies in the deodorant category
- by looking at in-depth learning on the role of fragrance in general
- gathering reactions to key global and local variants
- looking for untapped opportunities in existing and white space markets
- To provide learning for the deodorant fragrance development process
- the occasions a fragrance must perform (“magic moments”)
- what fragrance should deliver at those moments for different applicators and brands
- Our Approach & Solution
- Used stringent recruiting method to select sensorially articulate consumers (those able to express multi-sensorial associations)
- Used stringent recruiting method to select sensorially articulate consumers (those able to express multi-sensorial associations)
- Value delivered & Client Action
- Client was able to successfully launch differentiated offerings to cater to women across age bands
- Occasion based segmentation helped client to diversify the product range (pocket deos for use outside home)
