Market Sizing and Forecasting
Estimating market potential and growth opportunities to empower your business decisions In today’s fast-paced and hyper-competitive business landscape, understanding the true potential of your market is not just an advantage – it’s a necessity. At IDS Eval360r, we specialize in Market Sizing and Forecasting, providing you with the critical insights needed to estimate market potential, identify growth opportunities, and make data-driven decisions that propel your business forward.
Whether you’re exploring new markets, launching a product, or planning long-term growth strategies, our market sizing and Forecasting services provide the clarity and confidence you need to make informed decisions.
Don’t just follow the market – lead it. Partner with IDS Eval360r and turn data into your competitive advantage to empower your business decisions.
Why Market Sizing and Forecasting Matter
Market sizing and forecasting are the cornerstones of strategic planning. They answer the most pressing questions for businesses:
- How big is the market opportunity?
- Where are the growth hotspots?
- What trends will shape the future of the industry?
- How can we position ourselves to capture maximum market share?
Without accurate market sizing and forecasting, businesses risk operating in the dark, making decisions based on assumptions rather than evidence. Our expertise ensures you have a clear, data-backed roadmap to navigate the complexities of your market.
Our Approach: Precision, Innovation, and Actionable Insights
We combine advanced analytics, cutting-edge technology, and deep industry expertise to deliver market sizing and forecasting that is both accurate and actionable. Here’s how we do it:
Comprehensive Data Collection:
We gather data from a wide range of sources, including primary research, secondary data, industry reports, and proprietary databases, to ensure a holistic view of the market.
Advanced Analytical Models:
Leveraging AI, machine learning, and predictive analytics, we analyze historical trends, current market conditions, and future projections to estimate market size and growth potential with unparalleled precision.
Granular Segmentation:
We break down the market into geographic, demographic, and behavioral segments, allowing you to identify high-potential niches and tailor your strategies accordingly.
Scenario Analysis and Sensitivity Testing:
Our forecasting models include multiple scenarios to account for uncertainties and variables, ensuring you’re prepared for any market condition.
Cultural and Regional Nuances:
With our deep understanding of local markets and cultural dynamics, we ensure our insights are contextually relevant and tailored to the unique characteristics of each region.
What We Deliver
Market Size Estimation
A clear understanding of the total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM).
Growth Projections
Data-driven forecasts that highlight growth rates, emerging trends, and future opportunities.
Competitive Landscape Analysis
Insights into market share, key players, and competitive positioning.
Market Size Estimation
A clear understanding of the total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM).
Growth Projections
Data-driven forecasts that highlight growth rates, emerging trends, and future opportunities.
Competitive Landscape Analysis
Insights into market share, key players, and competitive positioning.
Market Opportunity Evaluation and Market Sizing
A proprietary process used for opportunity assessment to facilitate market entry / expansion Seeks to understand & map the entire value chain-rather than a piece-meal approach Through fact-based analysis, and recommendations from a deep understanding of local issues Eval360r Core Team has successfully implemented MarketEval across sectors such as Retail, Real estate, Cement, Automotive, Healthcare, F&B, Wellness, Agri-commodities, Micro Finance etc. for leading Indian and Global Brands
Supply Assessment
- Market size & addressable market
- Competitive landscape
Channel Assessment
- Prevailing cost structures & value addition
- Assessment-product mix, behavior and perception
Demand Assessment
- Size and trend of the demand
- What do end customers want?
- Drivers & purchasing criteria
How will we win?
- What should we sell and to whom?
- Unmet & latent needs
- Price elasticity
- Channel / distribution & product inputs
Inputs to Mid to Long Term Strategy
- Mid to long term projections
- Benchmarkable KPIs
