Understanding the Retailer Shopping Cycle at Wholesale Retail Points
- Our client wanted to improve wholesale visibility for client’s brands such that brand salience is built in store.
Business Challenge
- To map the wholesale trade channel as a shopping destination and the selection of outlets by retailers
- To assess the in-store experience for the retailers and how does the shopping journey happen and perceived
- To arrive at creative solutions that would improve the retailers’ shopping experience, make his journey more convenient and enhance the offtakes from the wholesale channel
Our Approach & Solution
- IDS Eval360r team provided a complete understanding of the shopping cycle of the retailer starting from “Prompt” for a product till “Disposing/ Reusing” thereby helping the client work on areas so as to increase its visibility & sales
Value delivered & Client Action
